The story
About NWA Today
One local, 80+ calendars, and a simple idea: everything happening in Northwest Arkansas, in one trustworthy place.
Northwest Arkansas has more going on than anywhere its size — a world-class art museum, a legendary Dickson Street stage, 25+ live-music venues in Eureka Springs alone, and a festival calendar that runs from the Grape Festival (since 1898) to film premieres. What it never had was one place that tracked all of it.
NWA Today is that place. It's run by one person who lives here, with a scraping pipeline doing the tireless part and a human doing the judgment part.
1
Machines gather
Every night, our pipeline reads 80+ local calendars — venue calendars, city sites, chambers, libraries, nonprofits — across all 32 towns.
2
Checked before it's listed
Every event gets checked before it's published: real date, real venue, no duplicates, no spam. Anything that looks off goes to a person, not an algorithm, and every submission is read by one.
3
You get one email
Wednesday morning, the week's best — picked by hand, written like a friend who knows what's actually worth it. "$5 cover, doors at 8" beats "don't miss this amazing event!"
How the lights stay on
Two ways, both disclosed. Local venues and organizers buy labeled placements for their events. And a small directory of home-service pros — roofing, HVAC, plumbing — pay for verified placement through our partner program, The Booked Jobs System, which we also run. Same owner, two brands, zero secrets: the disclosure page spells out every dollar path, and the verification standards are public.