Full transparency
Advertising disclosure
How this site makes money, what paid placement does and doesn't buy, and our affiliations — in plain language, all in one place.
Draft — final language pending legal review. Structure is final; wording in marked sections will be replaced with attorney-approved copy before launch.
How NWA Today makes moneydraft
NWA Today is free to read. We're supported by advertising from local venues, restaurants, and event organizers; by paid featured placements on the events calendar; and by verified home-service pros who pay for placement in our trusted-pros directory. We never sell your email address or personal information.
Trusted pros are paying partnersdraft
Every pro in our directory pays NWA Today for their placement. That relationship is labeled wherever it appears — on directory pages, on provider profiles, and in the newsletter's weekly trusted-pro feature. Payment buys visibility; it does not buy verification, and it cannot buy a ranking. Our verification checks are published in full and apply identically to every partner.
Real-estate broker affiliationdraft
[ATTORNEY COPY REQUIRED] NWA Today's owner holds an active Arkansas real-estate broker license. NWA Today does not list, promote, or accept payment from real-estate agents, mortgage lenders, or title companies, and does not provide real-estate brokerage services through this site. This section's final language is pending legal review.
Events coverage is editorial
The events calendar and newsletter picks are editorial. Venues and organizers can pay for labeled placements (a featured badge, a sponsored slot) — those are always marked. They cannot pay to change what we recommend, and curated lists are never ranked by payment. When a list includes any paying partner, we say so on that list.
No user reviews
NWA Today doesn't host user reviews or star ratings. What you read here is editorial curation plus published verification — we'd rather tell you what we actually checked than average what strangers typed.
Questions?
If anything here is unclear — or you think a partner isn't living up to the standard — email hello@thenwatoday.com. See also our verification standards.